Cowboy begins from American cinema, as an exposure of the country's settler colonial structure and its ability to depict genocidal acts through camera framing. The film, directed by the renowned Egyptian film critic Sami Al-Salamoni, reflects his theoretical critique of Hollywood through heavily edited scenes and shots from mainstream motion pictures. Al-Salamoni manages to take the audience through the history of commercialised image production towards a transnational solidarity image production as a response.